Phillips Place , Charlotte, NC
“Technology is not replacing the shopping experience — it is enhancing it, and we are leading our industry in that evolution.”
COMMUNITY IMPACT • Continued reinforcing Simon centers as vibrant, experience‑driven destinations where consumers come to shop, dine, be entertained, and connect with friends, family and their communities — offering meaningful in-real- life experiences in an increasingly digital world. • Hosted thousands of local community events and activations throughout the year, supporting charitable partners and helping raise millions of dollars for causes that matter in the communities we serve. • Expanded placemaking efforts across the portfolio with new murals, sculptures, art installations, photo moments and educational exhibits — enhancing the environment and creating welcoming spaces for communities to gather. • Simon Youth Foundation
Simon+ ® , creating a unified rewards experience across in-center and online shopping. The marketplace also expanded with new brands, including Michael Kors, MCM, DKNY and MaxMara, broadening assortment and value for consumers and unlocking incremental digital sales opportunities for retailers. • Evolved Simon Search ® into an omnichannel platform, adding more than 70 e-commerce affiliate retailers such as Arc’teryx, Gap, Nike and Ulta, representing over 750,000 products. Artificial Intelligence (“AI”) driven image and data analysis improved product details and search relevance, driving a 500% increase in product search impressions and a 55% increase in keyword searches. • Expanded support for emerging and digitally native brands through strategic collaborations, creating a simplified pathway for e‑commerce retailers to efficiently launch and scale
brick‑and‑mortar locations across our portfolio. • Advanced next-generation mobility technology by piloting autonomous- enabled curbside infrastructure with Autolane at select centers. These orchestrated, technology‑driven curbside zones enhance
convenience today while preparing our
centers for the evolving transportation landscape. • Redesigned our in‑center digital directories with a more intuitive interface, richer localized content, deeper analytics,
operational intelligence and improved mapping, creating a smoother and more modern navigation experience.
• Strategically
implemented AI to elevate the in-center experience, strengthen our consumer-facing digital ecosystem, and drive internal efficiency, innovation and performance.
(“SYF”) celebrated a remarkable milestone
Simon Property Group VIII
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