National Outlet Shopping Day
• We added more than 50 placemaking experiences, such as murals, sculptures, museum pop-ups, art shows, photo opportunities and educational exhibits to successfully enhance the overall shopping environment and further solidify our properties as the preferred gathering place for our communities. • We generated over 3.5 billion advertising impressions and 11 million clicks to Simon websites across all paid media campaigns, as well as nearly 550 million views of Simon content across video-first campaigns such as back-to-school and holiday. • We developed social media
• We garnered more than 4,000 media hits reaching a total audience of 4.2 billion, including stories around new stores, events, unique amenities, back-to-school shopping, holiday shopping and more. • We partnered closely with innovative brands like TYR Sports, Radio Flyer and Melissa and Doug, strategically crafting marketing initiatives that had a pivotal role in the successful launch of their first-ever retail store locations. SIMON BRAND VENTURES • Simon Brand Ventures provides brands and retailers with unique opportunities to engage shoppers through a variety of media and activation opportunities tailored to their specific needs, supported by an unrivaled team of local, regional and national sales representatives committed to delivering turnkey, results-driven solutions to our clients. • Our unmatched go-to-market strategy leads the industry, consistently outperforming industry benchmarks and delivering significant impact for our customers and Company, including revenue growth of 7% in 2023, which exceeded the previous record level of 2019.
INNOVATION • We complement investments in our physical product with investments in emerging technologies that focus on merging the best of physical and digital concepts to create today’s interactive retail marketplace and enhance the consumer shopping experience. • An example of this is the first-of-its-kind Simon Search TM tool, which allows shoppers to search real-time in-store inventory from participating stores in our centers across all of Simon’s digital touchpoints (web, mobile app and in-center digital directories). This tool helps ensure shoppers will be able to find the exact products they are looking for when they visit our centers. Over 70 retailers with more than 4,000 store locations and 1.7 million product variants participated in 2023 and the list continues to grow. Simon shoppers conduct more than 2 million product searches per month, driving additional exposure, store visits and sales for participating retailers. • We grew the cardholder base for the Simon American Express Credit Card powered by Cardless and enhanced the value proposition for cardholders, increasing cash back for all spend in Simon properties from 3% to 5%.
campaigns resulting in over 900 million impressions and
150 million video views, including a successful user-generated content (“UGC”) Holiday TikTok campaign. Over 950 content creators delivered nearly 1,000 TikTok videos, resulting in 82 million impressions over six weeks across 31 properties. • We expanded the VIP Shopper Club and Mall Insider programs to over 20 million members, through various programs including collaborations with retailers and other brands in an effort to acquire new members.
2023 ANNUAL REPORT VII
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