SIMON SUSTAINABILITY REPORT 2022
INNOVATIVE SHOPPING At Simon, we aim to always be at the forefront of enhancing the shopping experience for our shoppers, and in doing so, we have implemented several new initiatives to seamlessly bring our shoppers and tenants closer than ever. SIMON SEARCH ™ A tool designed to enhance the shopping experience for customers and retailers. This innovative platform allows shoppers to easily search for products across multiple retailers and check real-time inventory. Available at local Simon center websites, mobile apps, and interactive directories, Simon Search is the first of its kind to offer retailer-supplied data directly to customers at this scale. With over 1M monthly uses, Simon Search has become an essential tool for shoppers and retailers alike. SIMON ® AMERICAN EXPRESS ® CREDIT CARD An innovative way to reward customer loyalty, the Simon Credit Card offers customers up to 3% back on purchases at Simon centers and up to 5% back at participating retailers. This incentivizes cardholders to direct their spending at Simon destinations, rewards them for their loyalty, and drives incremental sales to brands and retailers. LIVESTREAMING This new feature enables retailers to connect with customers virtually, in real time. Filmed in conjunction with key retail seasons and on-site events like National Outlet Shopping Day™ (NOSD), SPO livestream events feature curated collections chosen from 200K+ products. Livestreaming offers a unique showcase for brands, bringing the shopping experience direct to consumers with event hosts interacting with customers in real time. This allows customers to shop their favorite Simon Premium Outlets and Mills from anywhere, anytime. AUGMENTED REALITY By embracing new technology, we are enhancing the retail experience through augmented reality (AR). Consumers are able to experience an unexpected “surprise and delight” during Beauty Week and Holiday with augmented reality Instagram filters. Through the magic of auto-zoom and real-time motion tracking, AR virtual transformations add fun for everyone and drive social sharing.
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CREATING SUSTAINABLE CENTERS
COMMUNITIES
CUSTOMERS
ENVIRONMENT
EMPLOYEES
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