SIMON SUSTAINABILITY REPORT 2022
SUPPORTING ENTREPRENEURS AT SIMON
In our pursuit of showcasing new brands that align with our values, Simon is excited to introduce Weird & Different, a clothing and apparel company founded by Romereo Brown Jr., in 2020. The brand’s mission is rooted in celebrating authenticity and uniqueness, promoting a positive message that encourages customers to embrace their differences, and stand out in a retail world often dominated by stereotypes. Romereo’s personal experiences with being born deaf in his right ear and struggling with speech throughout his childhood inspired him to create Weird & Different. Rather than hiding his insecurities, he chose to embrace them, and in doing so, found his calling to inspire others to do the same. By his junior year in high school, Romereo had graduated from speech development courses and was ready to make a difference in the world. The choice to operate in Broadway Square ® in East Texas was a conscious decision for Romereo, as he wanted to remain connected to his community while providing an opportunity for customers to see and feel the products in person. With 90% of the clothing made locally in Dallas, Weird & Different is committed to sustainability and transparency. Romereo believes that knowing where a product comes from is essential to his brand’s success, and he wants his customers to share that belief. Looking ahead, Romereo plans to visit high schools in 2023 to start an anti- bullying campaign and give away free clothes while sharing his inspiring story. Romereo believes that by encouraging young people to be themselves, he can help them realize their full potential and find success by staying true to their authentic selves. At Simon, we are proud to partner with brands like Weird & Different, which align with our values of sustainability, authenticity, and community engagement. We look forward to seeing the impact that Romereo and his brand will continue to make in the retail industry and beyond.
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CREATING SUSTAINABLE CENTERS
COMMUNITIES
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ENVIRONMENT
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