Woodbury Common Premium Outlets, Central Valley, NY
“ We continue to differentiate ourselves by being an excellent partner, seeking to grow our business while striving to do what is best for our stakeholders and the communities in which we operate.”
MARKETING ■ Our marketing strategy is focused on creative storytelling tailored to individual platforms and targets that drive awareness, traffic and sales for the brands and retailers in our centers, while engaging with our shoppers. ■ Our always-on initiatives keep our shoppers informed about what’s happening locally at each center. In addition, a robust calendar of seasonal campaigns offers compelling incentives to encourage visits. ■ Launched a new annual shopping event: National Outlet Shopping Day TM (“NOSD”) celebrated at all our Premium Outlets and The Mills centers, with over 300 retailer brands participating. In its first year, NOSD generated over 3 million shopper visits and more than 40 million media impressions. Stay tuned for an even bigger event in 2023! ■ Executed over 2,750 events and programs to engage community members, shoppers and visitors. ■ Generated over 3 billion advertising Simon Shopper impressions across all media channels. ■ Developed social media campaigns
INTERNATIONAL ■ Our international portfolio includes 23 Premium Outlets and 11 Designer Outlets in 13 countries; a 22.4% interest in Klépierre (which owns more than 130 properties in 14 European countries); and four mall properties in Asia. ■ We opened Fukaya-Hanazono Premium Outlets, a 296,000 square foot center located in Fukaya City (Saitama), our tenth Premium Outlet Center in Japan. ■ We have one new international development project under construction: Paris-Giverny Designer Outlet (Normandy) in France, opening this spring. ■ We have a significant expansion under construction in South Korea at the highly productive Busan Premium Outlets, expected to open in 2024.
■ Our international portfolio is vastly undervalued.
LEASING ■ We executed more than 4,100 leases totaling over 14 million square feet across the portfolio. ■ It was another successful year for growing luxury and fashion brands across our portfolio. During 2022, we executed deals with many of the world’s best brands, including Dior, Fendi, Gucci, Louis Vuitton, Prada, Van Cleef & Arpels, Yves Saint Laurent and more. ■ Restaurant activity is robust with leading world-class restaurateurs and best-in-class local operators. ■ We opened 57 restaurants in 2022 with more than 50 to open in 2023. ■ We also added a diverse mix of interactive entertainment operators to our properties.
resulting in over 700 million impressions and 75 million video views.
VI
SIMON PROPERTY GROUP, INC.
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