Our Marketing Strategy is focused on creative storytelling tailored to individual platforms and target audiences that drive awareness, traffic, and sales for brands and retailers at Simon, while engaging with our shoppers. The effectiveness of our advertising campaigns is measured and verified using the most sophisticated attribution tools available today, allowing us to continually test, learn, and refine our strategy.
Holiday 2022 Fashionista Gift
2023 RETAILER MARKETING OVERVIEW
5 SIMON
THE SIMON VALUE PROPOSITION
SCALE ~400 Global Properties Simon’s worldwide footprint spans ~400 retail centers in 24 countries. Luxury/full-price destination centers, Simon Premium Outlets, ® The Mills, ® and international properties.
QUALITY Top 25 Markets
All stakeholders benefit from Simon’s outstanding, iconic properties strategically located in top-tier markets.
THE SIMON ADVANTAGE
GROWTH 3K+ Market Leading Brands
INVESTMENT ~$ 8B Invested in the past 10 years
Simon core businesses and strategic investments drive performance and growth for our retail partners.
Simon is the only developer with the financial flexibility to transform assets and ensure long-term success. Consistent, active portfolio management enhances retail tenant productivity and drives successful ROI.
SUSTAINABILITY 204M Residents Simon centers are the economic engines for the communities they serve and are dedicated to curating sustainable communities with innovative solutions that reduce our environmental footprint.
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2023 RETAILER MARKETING OVERVIEW
OUR BRAND PORTFOLIO
SIMON MALLS ® Iconic full-price shopping destinations in major U.S. markets SIMON PREMIUM OUTLETS ® A world-leading collection of outlet centers, delivering value, fashion, and outstanding customer experiences THE MILLS ® Family-oriented, value-priced experiential destinations in the U.S. KLÉPIERRE 22.4% interest in Klépierre; a portfolio of more than 100 prime centers in 14 European countries MCARTHURGLEN DESIGNER OUTLETS 12 Designer Outlets in seven European countries INTERNATIONAL PREMIUM OUTLETS 23 Premium Outlets in six countries including Japan, South Korea, Canada, Mexico, Malaysia, and Thailand TAUBMAN PORTFOLIO 80% ownership in a bespoke collection of luxury centers in the U.S. and Asia JAMESTOWN 50% partnership in a best-in-class global real estate investment and asset management firm specializing in iconic mixed-use assets
THE SHOPS AT RIVERSIDE ®
CHERRY CREEK SHOPPING CENTER
WOODBURY COMMON PREMIUM OUTLETS ®
SIHEUNG PREMIUM OUTLETS ®
THE COLONNADE OUTLETS AT SAWGRASS MILLS ®
GHIRARDELLI SQUARE
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2023 RETAILER MARKETING OVERVIEW
AT THE EPICENTER OF COMMERCE AND COMMUNITY
CREATING THE MIXED-USE D ESTINATIONS OF THE FUTURE
INVESTING IN BEST-IN-CLASS BRANDS
CURATING CREATIVE RETAIL
DRIVING TRAFFIC A ND SALES
NURTURING SUSTAINABILITY
The New Live, Work, Play, Stay, S hop Experience
World’s Leading Collection of Brands
Innovative a dvertising and programming that resonates with consumers and provides results for our retailers
Creating a positive economic, social, and environmental impact
Owns interests in a variety of leading retail brands and e-commerce platforms that generate billions in annual sales both online and in brick- and-mortar locations 6K+ Brands Between RueLaLa, Gilt, and Shop Premium Outlets
~$8B Investment over Past 10 Years
3K+ Market Leaders
3.0B Paid Media Advertising Impressions
$4B Total State Sales Taxes Paid by Our Tenants
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2023 RETAILER MARKETING OVERVIEW
STRATEGIC VISION SUPPORTED BY STRONG AND DIVERSE RELATIONSHIPS
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2023 RETAILER MARKETING OVERVIEW
WE ARE RETAILERS, TOO
+
SPARC GROUP BRAND INVESTMENTS
Who understands the rewards and challenges of retail better than Simon?
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2023 RETAILER MARKETING OVERVIEW
TRANSFORMING RETAIL THROUGH INNOVATION
“We are a company of ideas. For over 50 years, our mission has been to continually elevate and reinvent our properties in modern and innovative ways for the customers, brands, and communities we serve. Fueled by creativity and inspired by a transformative vision of the future, our best-in-class team continues to reinforce our long-term success through a culture of innovation.”
— David Simon, Chairman, Chief Executive Officer & President
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2023 RETAILER MARKETING OVERVIEW
EXPERIENCE THE NEW INTERACTIVE MARKETPLACE
Simon specializes in developing industry-first, revolutionary interactive digital solutions and services designed to engage customers and deliver incremental traffic and sales to our retail partners and brands.
— SIMON SEARCH TM
— INTERACTIVE DIGITAL DIRECTORIES
— SHOPPREMIUMOUTLETS.COM
— VIRTUAL SHOPPING/LIVE STREAMING
— QR CODE ACTIVATIONS
— AR FILTERS
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2023 RETAILER MARKETING OVERVIEW
TRAFFIC-DRIVING PROGRAMMING
Simon develops carefully curated proprietary programs designed to reward and engage our most loyal shoppers, driving repeat business to our retail partners and brands.
— NATIONAL OUTLET SHOPPING DAY TM
— VIP SHOPPER CLUB
— SIGNATURE EVENTS
— THE NEW SIMON AMERICAN EXPRESS CREDIT CARD FROM CARDLESS
— SIMON GIFTCARD ® PROMOTIONS
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2023 RETAILER MARKETING OVERVIEW
BRICKS TO CLICKS & CLICKS TO BRICKS
Simon creates omnichannel solutions for our retail partners and brands designed to maximize the value of physical store footprints and enhance the customer experience. — BUY ONLINE, PICK UP IN-STORE (BOPIS)
— BUY ONLINE, RETURN IN-STORE (BORIS)
— EXPEDITED PARKING
— ON-SITE FULFILLMENT
— HANDS-FREE SHOPPING
— BUY NOW, PAY LATER
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2023 RETAILER MARKETING OVERVIEW
SIMON MARKETING STRATEGY Our Marketing Strategy is focused on creative storytelling tailored to individual platforms and target audiences that drive awareness, traffic, and sales for brands and retailers at Simon, while engaging with our shoppers. The effectiveness of our advertising campaigns is measured and verified using the most sophisticated attribution tools available today, allowing us to continually test, learn, and refine our strategy.
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2023 RETAILER MARKETING OVERVIEW
MARKETING HIGHLIGHTS
Impressions 3.0B Email Subscribers 18M
Paid Media Advertising
Annual Website Visits 258M Social Media Connections 8.2M 2B Annual Email Sends $2B Local PR Coverage Publicity Value
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2023 RETAILER MARKETING OVERVIEW
2023 MARKETING PLAN
Simon’s 2023 cross-platform marketing plan will resonate with a range of our target audiences by highlighting the extensive selection of brands from luxury to value, as well as dining and entertainment options. Marketing campaigns will reinforce our core themes: Value, Discovery, Community, and Fun, while reminding shoppers that Simon centers are a place for family and friends to enjoy shared experiences.
We will also help inform and educate our shoppers that both where you shop and how you shop matters.
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2023 RETAILER MARKETING OVERVIEW
TARGET AUDIENCES
DEAL SEEKERS
RESTAURANT GOER DINING OUT WITH FRIENDS AND FAMILY WHO ARE THEY? — Age 25-59 — Food interests — Restaurant affinities
SOCIALLY CONNECTED, CONSTANTLY EXPLORING TO FIND GREAT VALUE WHO ARE THEY? — W 25-59 — Brand conscious —W ill shop for same item at multiple stores for best price FASHION ENTHUSIASTS LIVES BALANCED BETWEEN DIGITAL AND REAL WORLDS WHO ARE THEY? — Age 25-59 — Keeps up with trends — Fashion focused — Shopping enthusiast
Simon has a wide reach and attracts many shopper demographics including: — GEN-Z & YOUNG MILLENNIALS — GEN-X & MILLENNIALS — MOMS We also implement behavioral targeting based on the following categories:
TOURISTS
TRAVEL FOR SPORT WHO ARE THEY? —D omestic & international travelers — T ravel itineraries include shopping
LUXURY
LUXURY BRAND ENTHUSIASTS WHO ARE THEY?
— W 25-59 — Affluent — High HHI — Luxury brand affinities
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2023 RETAILER MARKETING OVERVIEW
STRATEGIC APPROACH
FOCUS ON THE LOCAL EXPERIENCE Discover what’s new at your local Simon center— from new brands and deals to dining and entertainment. CONNECT WITH THE COMMUNITY Reinforce the importance of our centers to their local communities.
INCENTIVIZE DEAL SEEKERS Amplify retailer offers + sales promotions.
SURPRISE & DELIGHT Explore and test new innovative concepts that elevate the shopping experience.
AMPLIFY THE STORY Paid media dollars will be invested behind our key selling seasons, Spring, National Outlet Shopping Day, Back to School, Fall, and Holiday, in addition to always-on campaigns throughout the year. Media channels will include social, programmatic digital, connected television, streaming audio, search, out-of-home, print, and influencer.
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2023 RETAILER MARKETING OVERVIEW
PROMOTE YOUR BRAND Simon provides a full promotional calendar to drive traffic and sales for retailers and brands at Simon Malls, Mills, and Premium Outlets.
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2023 RETAILER MARKETING OVERVIEW
ALWAYS ON
— Simon Website — Retailer Showcase — Social Media — Localized Email Campaigns — Email Acquisition
— Simon Search — Dining
— VIP Shopper Club — Tourism — Cause — Signature Events
— Home Decor — Simon SAID — Influencer Campaigns
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2023 RETAILER MARKETING OVERVIEW
SIMON.COM WEBSITE
FOCUSED STORY TELLING FOR EVERY SIMON CENTER Every Simon center has a unique story to tell so we localize all content to feature the most exciting and compelling news at each center. Selected content is prominently displayed on the front pages of center websites and potentially included in email, social media, and interactive directories. Retailers can request unique or date-specific in-store event content to be included on local digital channels. With 258M annual website visits , this channel is extremely effective in reaching Simon custom- ers. ACTION Reach out to your Account Manager or Jayne Stilson at jstilson@simon.com to review content for consideration.
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2023 RETAILER MARKETING OVERVIEW
RETAILER SHOWCASE
The “deals” section of each center’s website receives a collective 12M page views annually . This complimentary marketing opportunity highlights brand’s news, promotions, and events to Simon’s websites and other digital channels. Retailer Showcase is heavily promoted with prominent signage throughout key areas of the centers and uses QR codes to drive consumers to the deals and offer pages for each center.
ACTION Visit simon.com/rs to post in-store offers, sales, promotions, and events for all of your locations.
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2023 RETAILER MARKETING OVERVIEW
SOCIAL MEDIA
Simon has over 8.2M Social Media Connections . Cross promote your brand’s content with Simon and manage nationally or locally for market relevance. TARGET Gen Z, Millennials, Fashion Enthusiasts + Moms
TIMING Year Round
ACTION Visit retailersupport.simon.com to post content for consideration.
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2023 RETAILER MARKETING OVERVIEW
LOCALIZED EMAIL CAMPAIGNS
To further promote the key local messages by center, Simon sends at least two emails per month to each center’s database. With over 18M email subscribers who have opted in to receive information about their favorite centers, this targeted communication keeps shoppers informed about “what’s new” at each center.
ALWAYS-ON LOCAL CONTENT — In-Store Special Events or Services — New Store Openings — Special Promotions and Deals — Dining and Entertainment
ACTION Reach out to your Account Manager or Jayne Stilson at jstilson@simon.com to review content for consideration.
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2023 RETAILER MARKETING OVERVIEW
EMAIL ACQUISITION PROGRAM
Acquiring emails from current and prospective customers is a critical component to gaining more first-party data on shoppers.
For several years, Simon has successfully run co-branded sweepstakes campaigns with key retailers—with the goal of mutually beneficial email acquisition. HERE IS HOW IT WORKS Simon sponsors the sweepstakes, covers rules development, and hosts a landing page for new email sign-ups. We promote the chance-to-win on our digital channels, including sending an email to our sizeable database.
The participating brand provides prizes and deploys an email to their database, in kind (and promotes on other digital channels).
It’s a win-win for everyone.
ACTION Reach out to your Account Manager or Jayne Stilson at jstilson@simon.com for more information.
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2023 RETAILER MARKETING OVERVIEW
SIMON SEARCH TM
ELEVATING THE CUSTOMER SEARCH EXPERIENCE Simon Search is live with almost 2M+ searches a month and 55+ brands including Coach, kate spade new york, Forever 21, Nordstrom, and many more. Designed with the shopping center customer in mind, Simon Search is a powerful tool that fills the gap between current availabilities and customer needs and wants. It enhances the shopping experience with easy, targeted, multi-store searchability and inventory confirmation, mall-wide. Simon Search is integrated into the Simon mobile app, local center websites, and on-property digital directories to promote shopper usage and drive sales and traffic for retailers. Participation is easy and free. Share your existing local search product feed and Simon will take care of the rest. ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.
96 Simon Malls on Program; Mills and PO Launch Q2 2023 55+ Participating Brands
2M+ Estimated Monthly Searches
234K Searchable Products with 963K Product Variances
#3 Most-Used Utility on Interactive Directory, App, and Website after Center Directory and Map
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2023 RETAILER MARKETING OVERVIEW
DINING
Diners represent a key customer segment for Simon. Many Simon shoppers eat while at the shopping center. Simon’s comprehensive dining strategy is focused on promoting full-service, fast-casual, and snack shops.
TARGET Restaurant Goer
TIMING Year Round
ELEMENTS On-mall collateral, paid media, Simon-owned digital, public relations, influencer, and special events ACTION Post offers, special events, holiday menu options, and private dining details to simon.com/rs . Use the “Dining” tag to ensure that all posts appear as part of the Dining Promotions.
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2023 RETAILER MARKETING OVERVIEW
HOME DÉCOR
Simon promotes home furnishing retailers during key seasons.
TARGET All Shoppers
TIMING Spring, Fall, Holiday
ELEMENTS On-mall collateral, paid media, Simon-owned digital, influencer marketing, and special events
ACTION Post offers and special events to simon.com/rs .
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2023 RETAILER MARKETING OVERVIEW
SIMON SAID
SAID, Simon’s “always on” editorial platform highlights the offerings available at Simon centers via features that spotlight the best in fashion, beauty, dining, and living. SAID receives an average of 10-20K visitors per month. SAID is supported by our Shop Simon and property social channels where we drive traffic to the site through paid and organic posts. SAID stories can feature openings, product launches, special collections, or events. ACTION Reach out to your Account Manager or Jayne Stilson at jstilson@simon.com to review content for consideration.
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2023 RETAILER MARKETING OVERVIEW
INFLUENCER CAMPAIGNS
Influencer campaigns will run throughout the year supporting our key selling seasons and dining and home décor offerings. Influencers will showcase their shopping hauls, dining experiences, and Simon on-center events.
TARGET Gen Z, Millennials, Fashion Enthusiasts + Moms
TIMING Year Round
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2023 RETAILER MARKETING OVERVIEW
VIP SHOPPER CLUB
Retention, rewards, and acquisition remain a key focus of the Simon VIP Program. Simon brands can benefit from increased traffic and sales by providing an exclusive offer for tourists and our most loyal, engaged shoppers.
— 18M email subscribers .
— 140 participating properties.
—Primarily digital program will be offered across Simon Malls, Mills, and Premium Outlets.
—Select international tourism centers will also provide a printed physical book—The Florida Mall, The Mills at Jersey Gardens, Las Vegas North Premium Outlets, Ontario Mills, Orlando International Premium Outlets, Orlando Vineland Premium Outlets, Sawgrass Mills, Woodbury Common Premium Outlets.
TARGET All Shoppers
TIMING Year Round
ELEMENTS Simon-owned digital and on-mall; Offer must be valid from February 1, 2023, through January 31, 2024 ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.
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2023 RETAILER MARKETING OVERVIEW
TOURISM
Tourism campaigns are designed for each specific market and will run throughout the year. Advertising highlights the large selection of brands, from value to luxury, as well as dining and entertainment options. Property-specific in-market tourism activities vary and may include joint promotions with CVBs, travel FAMs, hotel concierge programs, tour operator relationship marketing, and special offerings for FITs and group arrivals. TARGET Tourists, domestic and/or international upon arrival in market as well as in the planning stages. TIMING Year Round, based on peak tourism season per market.
ELEMENTS Paid social, programmatic, search, print, and out-of-home
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2023 RETAILER MARKETING OVERVIEW
CAUSE
Simon is committed to building stronger communities by partnering with national and local charitable initiatives.
GIVE BACK BOX Simon has partnered with Give Back Box to make it easy to donate gently used clothing and accessories to local charities. Simply fill a box with gently used clothing, shoes, and accessories, print a free shipping label, and your donations will help someone in need. Make room in your closet and make a big difference for others—it’s a win-win. SUSAN G. KOMEN Each October Simon partners with Susan G. Komen, in support of Breast Cancer Awareness Month, to host our annual Shop, Support & Save event. Shoppers who donate $10 to Susan G. Komen receive a digital Discount Pass for participating retailers. We’ve partnered with Susan G. Komen since 2006 and have raised over $7M to support the mission to end breast cancer forever. SYF Simon Youth Foundation has been Simon’s charity of choice since 1998 when the Foundation was formed. Simon employees raise more than $600K annually through an Employee Contribution Campaign. Additionally, our centers host local fundraising and grassroots events in nearly every state contributing to the $19M in scholarships given to the 24K SYF graduates and counting. LOCAL PROGRAMS Simon centers across the globe host local fundraising initiatives throughout the year that have a big impact.
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2023 RETAILER MARKETING OVERVIEW
SIGNATURE EVENTS
Our mission is to elevate and reinvent the shopping experience in Simon centers by hosting local traffic-driving events with turnkey opportunities for brand and product integration. Key events planned for 2023 include the following:
PROPERTY
EVENT
SEASON
Spring, Summer, Fall
Mall of Georgia
Movies Under the Stars Series
Greenwood Park Mall
Summer Concert Series
Summer
Firewheel Town Center
Star Spangled Spectacular
Summer
The Domain
Taste of North Austin
Summer
Smith Haven Mall
Fall Concert
Fall
Miami International Mall
Hispanic Heritage
Fall
The Galleria
Ice Spectacular
Fall
St. Johns Town Center
Holiday Spectacular
Fall
Mall of Georgia
Holiday Spectacular
Fall
Pier Park
New Year’s Ball Drop
Winter
ACTION Reach out to the local centers for more information and participation opportunities.
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2023 RETAILER MARKETING OVERVIEW
KEY 2023 CAMPAIGNS
Simon Malls, The Mills, and Premium Outlets
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2023 RETAILER MARKETING OVERVIEW
NEW YEAR NEW YOU
Our New Year New You campaign will highlight retailer trends in athleisure for the new year ahead.
TARGET All Shoppers
TIMING January
ELEMENTS Simon-owned digital, on-mall, social
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “New Year” tag to ensure that all posts appear as part of the New Year Promotions.
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2023 RETAILER MARKETING OVERVIEW
THREE KINGS DAY
Simon’s Three Kings Day campaign will promote extended sales and offers after the holiday season. On center events and retailer offers will be highlighted.
TARGET All Shoppers
TIMING January
ELEMENTS Simon-owned digital, social
ACTION Post offers and speical events to simon.com/rs .
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2023 RETAILER MARKETING OVERVIEW
LUNAR NEW YEAR
Simon’s Lunar New Year campaign will promote special retailer offers and on-center events.
TARGET All Shoppers
TIMING January-February
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Lunar New Year” tag to ensure that all posts appear as part of the Lunar New Year Promotions.
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2023 RETAILER MARKETING OVERVIEW
VALENTINE’S DAY
Simon’s Valentine’s Day campaign will promote gifting and dining, featuring brands and restaurants.
TARGET All Shoppers
TIMING February
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Valentine’s Day” tag to ensure that all posts appear as part of the Valentine’s Day Promotions.
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2023 RETAILER MARKETING OVERVIEW
SPRING FASHION
Spring fashion will target shoppers with a trend-focused campaign. Mass and Luxury brands will be featured while highlighting multiple categories. TARGET Gen Z/Young Millennial, Gen X/Millennials, Fashion Enthusiasts, Deal Seekers, and Luxury
TIMING Spring
ELEMENTS Paid social, Simon-owned digital, and on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Spring” tag to ensure that all posts appear as part of the Spring Promotions.
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2023 RETAILER MARKETING OVERVIEW
WHERE YOU SHOP MATTERS
Simon’s Where You Shop Matters campaign will take on a multi- strategy approach that will inform and educate the public that both where you and how you shop matters. Simon will also amplify retailer sustainability programs across our owned channels. Select Simon centers will host a Go Green Day in celebration of Earth Week in April 2023. Local events will highlight sustainability, recycling, donating, and more with opportunities to learn how to make a positive impact on the planet. TARGET All Shoppers TIMING
Year Round ELEMENTS Simon-owned digital, social, on-mall ACTION
Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Sustainability” tag to ensure that all posts appear as part of the Sustainability Promotions.
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2023 RETAILER MARKETING OVERVIEW
MILITARY APPRECIATION MONTH
Simon honors the military and their families throughout the year by showing appreciation for their service and sacrifice.
Military campaigns will feature retailer offers and discounts for military families and will be supported with website promotional spots, social media, email blasts, text messages, on-mall collateral, and participating store decals. Centers may host local activations to support key military events throughout the year. ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Military” tag to ensure that all posts appear as part of the Military Promotions.
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2023 RETAILER MARKETING OVERVIEW
MOTHER’S DAY
The Simon Mother’s Day campaign will remind shoppers to spoil mom with gifts she’ll love.
TARGET All Shoppers
TIMING May
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Mother’s Day” tag to ensure that all posts appear as part of the Mother’s Day Promotions.
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2023 RETAILER MARKETING OVERVIEW
MEMORIAL DAY
Retailer offers will be promoted during Memorial Day across Simon-owned channels.
TARGET All Shoppers
TIMING May
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Memorial Day” tag to ensure that all posts appear as part of the Memorial Day Promotions.
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2023 RETAILER MARKETING OVERVIEW
PRIDE
Simon will celebrate pride with a campaign that features retailer pride offerings, unique products, special events, and deals.
TARGET All Shoppers
TIMING June
ELEMENTS Simon-owned digital, on-mall, social
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Pride” tag to ensure that all posts appear as part of the Pride Promotions.
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2023 RETAILER MARKETING OVERVIEW
FATHER’S DAYDAY
The Simon Father’s Day campaign will remind shoppers to celebrate dads with gifts and love.
TARGET All Shoppers
TIMING June
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Father’s Day” tag to ensure that all posts appear as part of the Father’s Day Promotions.
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2023 RETAILER MARKETING OVERVIEW
NATIONAL OUTLET SHOPPING DAY TM
Simon hosted the first-ever National Outlet Shopping Day on June 11-12, 2022. This inaugural event was extremely successful and offered consumers a timely, first-of-its-kind, power shopping experience. Supported by national, regional, and local PR efforts as well as extensive paid and owned advertising, The second annual National Outlet Shopping Day will continue to be positioned as a key power shopping period and will deliver highly engaged consumers. The event will feature a festive atmosphere, common area activations, and customer surprises all weekend long at all Simon Mills and Premium Outlets. The event will include: —Retailer offers, discounts, and gift with purchase promotions —Common area and in-store activations and special events —Surprise & Delights —Enter to win sweepstakes with showstopper giveaways —Tote Bag Giveaways
TARGET All Shoppers TIMING June 10-11 ELEMENTS
Simon-owned digital, paid social, streaming audio, search, programmatic, influencers, public relations, and on-center communication. ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.
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2023 RETAILER MARKETING OVERVIEW
4 TH OF JULY
Retailer offers will be promoted during 4th of July across Simon-owned channels.
TARGET All Shoppers
TIMING July
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “July 4th” tag to ensure that all posts appear as part of the July 4th Promotions.
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2023 RETAILER MARKETING OVERVIEW
LABOR DAY
Retailer offers will be promoted during Labor Day across Simon-owned channels.
TARGET All Shoppers
TIMING September
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Labor Day” tag to ensure that all posts appear as part of the Labor Day Promotions.
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2023 RETAILER MARKETING OVERVIEW
BACK TO SCHOOL
Simon’s Back to School campaign will highlight the great selection and deals on everything for Back to School and reinforce the importance of our centers to their local communities. A Back to School trend guide will help inspire moms and kids. TARGET Moms TIMING July - September ELEMENTS Paid social, YouTube, programmatic, streaming audio, connected TV, Google, Simon-owned digital, on-mall, and influencer marketing ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Back to School” tag to ensure that all posts appear as part ofthe Back to School Promotions.
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2023 RETAILER MARKETING OVERVIEW
FALL FASHION
Fall fashion will target shoppers with a trend-focused campaign. Mass and Luxury brands will be featured while highlighting multiple categories. TARGET Gen Z/Young Millennial, Gen X/Millennials, Fashion Enthusiasts, Deal Seekers + Luxury
TIMING Fall
ELEMENTS Paid social, Simon-owned digital, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Fall” tag to ensure that all posts appear as part of the Fall Promotions.
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2023 RETAILER MARKETING OVERVIEW
PINK OCTOBER
October is Breast Cancer Awareness Month and Simon partners with Susan G. Komen to implement a Shop with Purpose campaign throughout the month of October. Consumers who donate $10 to Susan G. Komen receive a digital Discount Pass highlighting special offers and discounts from participating retailers.
TARGET All Shoppers TIMING October 1-31
CENTERS Participating centers will be finalized in August.
ELEMENTS Social, Simon-owned digital, and on-mall
ACTION Provide an offer for 25% off one item for Premium Outlets or 15% off one item at Simon Malls. Additional details will be shared in August.
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2023 RETAILER MARKETING OVERVIEW
HOLIDAY
Santa Website Promo Spot
The Simon Holiday campaign will celebrate the season with joy, savings, and gifting for all. The campaign will build excitement for the holiday season, provide gifting ideas, and showcase the best deals at each center with Holiday Offer Guides.
A last-minute, guaranteed-gifting campaign will remind shoppers to skip shipping and shop Simon.
TARGET Gen Z/Young Millennial, Gen X/Millennials, Deal Seekers + Luxury
TIMING Holiday
ELEMENTS Paid social, YouTube, streaming audio, connected TV, Google Performance Max, programmatic, Simon-owned digital, on-mall, influencer marketing ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Holiday” tag to ensure that all posts appear as part of the Holiday Promotions.
Holiday 2022 Holiday Giftcard
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2023 RETAILER MARKETING OVERVIEW
CALENDAR AND CAMPAIGN OVERVIEW
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2023 RETAILER MARKETING OVERVIEW
2023 SIMON PROGRAMMING CALENDAR
4th of July Back to School Tourism
Hello 2023 Three Kings Day New Year/Deals Lunar New Year Valentine’s Day President’s Day
July
January
Back to School Tourism
August
February
Back to School Labor Day Fall Fashion Tourism
September
Spring Fashion
March
Easter Bunny Photos Earth Day Where you Shop Matters Tourism Dining Home Decor Military Appreciation Month
Dining Home Decor Tourism
October
April
Holiday 2023
November
May
Holiday 2023
December
Mother’s Day Memorial Day Tourism
Pride Father’s Day National Outlet Shopping Day Tourism
June
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2023 RETAILER MARKETING OVERVIEW
Q1 CAMPAIGNS
NEW YEAR NEW YOU
LUNAR NEW YEAR
THREE KINGS DAY
VALENTINE’S DAY
SUSTAINABILITY
SPRING FASHION
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2023 RETAILER MARKETING OVERVIEW
Q2 CAMPAIGNS
MILITARY APPRECIATION MONTH
MOTHER’S DAY
MEMORIAL DAY
DINING
PRIDE
FATHER’S DAY
NATIONAL OUTLET SHOPPING DAY ™
HOME DÉCOR
N ATIONAL OUTLET SHOPPING DAY
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2023 RETAILER MARKETING OVERVIEW
Q3 CAMPAIGNS
4TH OF JULY
LABOR DAY
BACK TO SCHOOL
PINK OCTOBER
FALL FASHION
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2023 RETAILER MARKETING OVERVIEW
Q4 CAMPAIGNS
21251739_1
BLACK FRIDAY
HOLIDAY 2023
SANTA PHOTO
DINING
HOME DÉCOR
FINISH SIZE: 69"h x 47"w
Trim Line
Live Area
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2023 RETAILER MARKETING OVERVIEW
OTHER OPPORTUNITIES
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2023 RETAILER MARKETING OVERVIEW
SIMON CREDIT CARD
Cardless and Simon ® have launched a premium retail credit card on the American Express Network. Cardmembers will receive up to 3% back on eligible purchases made at Simon shopping destinations and up to 5% back at specific retailers. This initiative will make it possible to engage Simon shoppers in a new way, giving them the opportunity to shop more and earn more. The Simon American Express Credit Card and its benefits will incent cardmembers to direct their spend to Simon destinations, reward them for their loyalty, and drive incremental sales to brands and retailers at Simon shopping destinations. While all retailers will benefit from the 3% back on purchases, there is an opportunity for retailers to opt in for enhanced cardholder incentives. ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.
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2023 RETAILER MARKETING OVERVIEW
SIMON GIFTCARD ®
Simon creates high-impact campaigns to reinforce a robust “always on” Giftcard promotional calendar and drive retailer gift card sales and store traffic throughout the year. Take advantage of Simon’s robust promotional opportunities. BASIC 10% offer / 25–50% Lift Instant Savings or Bonus Load
Example: Buy $50, Get $5 Bonus Load Capped Funding GOOD 15% offer / 75–100% Lift Instant Savings or Bonus Load Example: Buy $100, Save $15 Bonus Load Capped Funding BETTER
20% offer / 100–200% Lift Instant Savings or Bonus Load Example: Buy $50, Get $10 Bonus Load No Capped Funding BEST 20% offer / 250%+ Lift Bonus Card Example: Buy $50, Get $10 Visa® Simon Giftcard ® Bounce-Back Offer No Capped Funding ACTION Contact Matt Morarity at matt.morarity@simon.com or (317) 263-7143 to discuss details.
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2023 RETAILER MARKETING OVERVIEW
OPEN A STORE IN OUR ONLINE CENTER SHOPPREMIUMOUTLETS.COM
The Shop Premium Outlets marketplace brings the Simon Premium Outlets experience online. We deliver an elevated, brand-safe environment for premium and luxury brands like yours to sell on-sale, clearance, and/or outlet inventory direct to a targeted customer. Unlike other marketplaces, we collaborate rather than compete with brands by sharing customer data and driving to store with Buy Online, Pick Up In-Store, Fulfill from Store, and Livestream Shopping.
Our commitment is to help you drive sales, gain valuable insights, and acquire customers for your own online and in-store experiences.
There are many ways to onboard and operate with most brands launching within weeks.
Join premium and luxury brands like Tod’s, Coach Outlet, Hugo Boss, Adidas, Banana Republic, Eddie Bauer, Fossil, Athleta, Furla, and many more! ACTION For more details and to sign up contact: Suzanne Laurita, VP Retail Partnerships, slaurita@shoppremiumoutlets.com or (404) 259-9974.
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2023 RETAILER MARKETING OVERVIEW
DROPIT
With Dropit’s seamless technology, customers can shop in their favor- ite stores, “Drop” their bags in-store, and have them all delivered to their home or hotel with same-day or next-day delivery service. —Dropit is a hands-free shopping service with delivery from store to door. Dropit creates a seamless network that links brands, malls, and logistics companies to their shared customer. — The service offering includes hotel, office, and home delivery. —Customers using the Dropit service have an ATV that is, on average, 400% higher than average spend. The service is easy to use and simple to set up. Dropit is also complete-
ly digital and trackable. Participating Centers: Desert Hills Premium Outlets The Forum Shops at Caesars Palace The Galleria King of Prussia Las Vegas North Premium Outlets Las Vegas South Premium Outlets
Lenox Square The Mills at Jersey Gardens Phipps Plaza
The Shops at Crystals Woodbury Common Premium Outlets
ACTION For more details and to sign up contact Stuart Ford at stuartf@dropitshopping.com
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2023 RETAILER MARKETING OVERVIEW
FEE-BASED MARKETING OPPORTUNITIES
MEDIA Impactful, efficient, and scalable media solutions support your brand messages with a variety of turn-key formats, reaching
shoppers both on-mall and online. — Large Format Digital Boards — Digital and Static Ad Panels — Britewalls — Sky Banners — Standees — Elevator Wraps — Interior and Exterior Spectaculars — Wallscapes and Windowscapes — Pole Banners — Branded Email Advertising
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2023 RETAILER MARKETING OVERVIEW
FEE-BASED MARKETING OPPORTUNITIES
COMMON AREA ACTIVATION Common area activations create experiential promotional opportunities to access shoppers in the highest traffic mall locations. Simon provides event planning, logistics support, PR outreach, and access to VIP contacts as well as identification of local partner support for catering, charity tie-ins, etc. — Full-Scale Events — Brand Ambassadors — Product Demonstrations — Kiosks — Pop-Up Displays
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2023 RETAILER MARKETING OVERVIEW
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