TARGET AUDIENCES
DEAL SEEKERS
RESTAURANT GOER DINING OUT WITH FRIENDS AND FAMILY WHO ARE THEY? — Age 25-59 — Food interests — Restaurant affinities
SOCIALLY CONNECTED, CONSTANTLY EXPLORING TO FIND GREAT VALUE WHO ARE THEY? — W 25-59 — Brand conscious —W ill shop for same item at multiple stores for best price FASHION ENTHUSIASTS LIVES BALANCED BETWEEN DIGITAL AND REAL WORLDS WHO ARE THEY? — Age 25-59 — Keeps up with trends — Fashion focused — Shopping enthusiast
Simon has a wide reach and attracts many shopper demographics including: — GEN-Z & YOUNG MILLENNIALS — GEN-X & MILLENNIALS — MOMS We also implement behavioral targeting based on the following categories:
TOURISTS
TRAVEL FOR SPORT WHO ARE THEY? —D omestic & international travelers — T ravel itineraries include shopping
LUXURY
LUXURY BRAND ENTHUSIASTS WHO ARE THEY?
— W 25-59 — Affluent — High HHI — Luxury brand affinities
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2023 RETAILER MARKETING OVERVIEW
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