STRATEGIC APPROACH
FOCUS ON THE LOCAL EXPERIENCE Discover what’s new at your local Simon center— from new brands and deals to dining and entertainment. CONNECT WITH THE COMMUNITY Reinforce the importance of our centers to their local communities.
INCENTIVIZE DEAL SEEKERS Amplify retailer offers + sales promotions.
SURPRISE & DELIGHT Explore and test new innovative concepts that elevate the shopping experience.
AMPLIFY THE STORY Paid media dollars will be invested behind our key selling seasons, Spring, National Outlet Shopping Day, Back to School, Fall, and Holiday, in addition to always-on campaigns throughout the year. Media channels will include social, programmatic digital, connected television, streaming audio, search, out-of-home, print, and influencer.
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2023 RETAILER MARKETING OVERVIEW
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