EMAIL ACQUISITION PROGRAM
Acquiring emails from current and prospective customers is a critical component to gaining more first-party data on shoppers.
For several years, Simon has successfully run co-branded sweepstakes campaigns with key retailers—with the goal of mutually beneficial email acquisition. HERE IS HOW IT WORKS Simon sponsors the sweepstakes, covers rules development, and hosts a landing page for new email sign-ups. We promote the chance-to-win on our digital channels, including sending an email to our sizeable database.
The participating brand provides prizes and deploys an email to their database, in kind (and promotes on other digital channels).
It’s a win-win for everyone.
ACTION Reach out to your Account Manager or Jayne Stilson at jstilson@simon.com for more information.
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2023 RETAILER MARKETING OVERVIEW
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