Retailer Marketing Guide

VIP SHOPPER CLUB

Retention, rewards, and acquisition remain a key focus of the Simon VIP Program. Simon brands can benefit from increased traffic and sales by providing an exclusive offer for tourists and our most loyal, engaged shoppers.

— 18M email subscribers .

— 140 participating properties.

—Primarily digital program will be offered across Simon Malls, Mills, and Premium Outlets.

—Select international tourism centers will also provide a printed physical book—The Florida Mall, The Mills at Jersey Gardens, Las Vegas North Premium Outlets, Ontario Mills, Orlando International Premium Outlets, Orlando Vineland Premium Outlets, Sawgrass Mills, Woodbury Common Premium Outlets.

TARGET All Shoppers

TIMING Year Round

ELEMENTS  Simon-owned digital and on-mall; Offer must be valid from February 1, 2023, through January 31, 2024 ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.

27

2023 RETAILER MARKETING OVERVIEW

Powered by