TOURISM
Tourism campaigns are designed for each specific market and will run throughout the year. Advertising highlights the large selection of brands, from value to luxury, as well as dining and entertainment options. Property-specific in-market tourism activities vary and may include joint promotions with CVBs, travel FAMs, hotel concierge programs, tour operator relationship marketing, and special offerings for FITs and group arrivals. TARGET Tourists, domestic and/or international upon arrival in market as well as in the planning stages. TIMING Year Round, based on peak tourism season per market.
ELEMENTS Paid social, programmatic, search, print, and out-of-home
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2023 RETAILER MARKETING OVERVIEW
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