LUNAR NEW YEAR
Simon’s Lunar New Year campaign will promote special retailer offers and on-center events.
TARGET All Shoppers
TIMING January-February
ELEMENTS Simon-owned digital, social, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Lunar New Year” tag to ensure that all posts appear as part of the Lunar New Year Promotions.
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2023 RETAILER MARKETING OVERVIEW
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