NATIONAL OUTLET SHOPPING DAY TM
Simon hosted the first-ever National Outlet Shopping Day on June 11-12, 2022. This inaugural event was extremely successful and offered consumers a timely, first-of-its-kind, power shopping experience. Supported by national, regional, and local PR efforts as well as extensive paid and owned advertising, The second annual National Outlet Shopping Day will continue to be positioned as a key power shopping period and will deliver highly engaged consumers. The event will feature a festive atmosphere, common area activations, and customer surprises all weekend long at all Simon Mills and Premium Outlets. The event will include: —Retailer offers, discounts, and gift with purchase promotions —Common area and in-store activations and special events —Surprise & Delights —Enter to win sweepstakes with showstopper giveaways —Tote Bag Giveaways
TARGET All Shoppers TIMING June 10-11 ELEMENTS
Simon-owned digital, paid social, streaming audio, search, programmatic, influencers, public relations, and on-center communication. ACTION Reach out to Jayne Stilson at jstilson@simon.com for further details.
43
2023 RETAILER MARKETING OVERVIEW
Powered by FlippingBook