BACK TO SCHOOL
Simon’s Back to School campaign will highlight the great selection and deals on everything for Back to School and reinforce the importance of our centers to their local communities. A Back to School trend guide will help inspire moms and kids. TARGET Moms TIMING July - September ELEMENTS Paid social, YouTube, programmatic, streaming audio, connected TV, Google, Simon-owned digital, on-mall, and influencer marketing ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Back to School” tag to ensure that all posts appear as part ofthe Back to School Promotions.
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2023 RETAILER MARKETING OVERVIEW
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