FALL FASHION
Fall fashion will target shoppers with a trend-focused campaign. Mass and Luxury brands will be featured while highlighting multiple categories. TARGET Gen Z/Young Millennial, Gen X/Millennials, Fashion Enthusiasts, Deal Seekers + Luxury
TIMING Fall
ELEMENTS Paid social, Simon-owned digital, on-mall
ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Fall” tag to ensure that all posts appear as part of the Fall Promotions.
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2023 RETAILER MARKETING OVERVIEW
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