PINK OCTOBER
October is Breast Cancer Awareness Month and Simon partners with Susan G. Komen to implement a Shop with Purpose campaign throughout the month of October. Consumers who donate $10 to Susan G. Komen receive a digital Discount Pass highlighting special offers and discounts from participating retailers.
TARGET All Shoppers TIMING October 1-31
CENTERS Participating centers will be finalized in August.
ELEMENTS Social, Simon-owned digital, and on-mall
ACTION Provide an offer for 25% off one item for Premium Outlets or 15% off one item at Simon Malls. Additional details will be shared in August.
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2023 RETAILER MARKETING OVERVIEW
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