HOLIDAY
Santa Website Promo Spot
The Simon Holiday campaign will celebrate the season with joy, savings, and gifting for all. The campaign will build excitement for the holiday season, provide gifting ideas, and showcase the best deals at each center with Holiday Offer Guides.
A last-minute, guaranteed-gifting campaign will remind shoppers to skip shipping and shop Simon.
TARGET Gen Z/Young Millennial, Gen X/Millennials, Deal Seekers + Luxury
TIMING Holiday
ELEMENTS Paid social, YouTube, streaming audio, connected TV, Google Performance Max, programmatic, Simon-owned digital, on-mall, influencer marketing ACTION Post offers, special events, and unique in-store experiences to simon.com/rs . Use the “Holiday” tag to ensure that all posts appear as part of the Holiday Promotions.
Holiday 2022 Holiday Giftcard
49
2023 RETAILER MARKETING OVERVIEW
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